Industry leaders in efficiency

At Oda, we measure and analyze every process with continuous improvement in mind. Our fulfillment center in Oslo sets the benchmark for operational excellence, powered by our deep focus on usable data. The performance figures you’ll see below aren’t estimates, they’re real metrics from our day-to-day operations.

Performance overview

Oda’s operational performance is built on excellence in speed, accuracy, quality and waste reduction.

Fulfillment

Units per Hour (UPH)
Number of units picked per hour of human work

Oda Norway
278

Other eGrocers
50-240

Waste
Loss due to spoilage, as a % of operating revenue

Oda Norway
0.25

Other eGrocers
>1%

Item Accuracy
% of items fulfilled without crediting or substitution errors

Oda Norway
99.56%

Other eGrocers
<99%

Throughput capacity
Number of items fulfilled and delivered per day in Norway

Oda Norway
480k

Other eGrocers
80-400k

Delivery

DPH
Deliveries per hour. Includes loading, unloading, and driver break

Oda Norway
4.46

Other eGrocers
2-3

On-time delivery
% of orders delivered precisely within their scheduled slot

Oda Norway
95%

Other eGrocers
85-95%

Delivery experience
Customer rating post-delivery

Oda Norway
4.64 / 5.0

Other eGrocers
n.a.

Drops per car
Average number of orders delivered per vehicle route

Oda Norway
30

Other eGrocers
15-25

Vehicle load time
From start of loading to vehicle departure

Oda Norway
< 10 min

Other eGrocers
30+ min

Units per hour

Our core efficiency metric

Units per hour (UPH) is Oda’s key metric for fulfillment efficiency. It represents the number of items that can be picked, packed, and dispatched per hour of human labor in a fulfillment center.

Oda Oslo’s UPH performance over time

The data shows consistent improvement in UPH performance at Oda’s Oslo facility, demonstrating our commitment to continuous optimization.

* UPH declines naturally in July due to lower volumes during Norwegian Summer holiday.

How We Calculate UPH

While UPH is a standard metric within the logistics and fulfillment industry, there are variations in how it's calculated. This is how we measure it:

UPH = Throughput / worked hours

Throughput: Throughput: The sum of picked quantity registered as picking operations in picking departments (Cold, Dry, Frozen) over a given time period.

Worked hours: Hours directly connected to fulfillment operations on shifts within the five operations departments: Cold, Dry, Frozen, Incoming, and Terminal. This includes restock and fruit & veg.

What’s not included: Worked hours not connected to UPH, including administrative time, breaks, training sessions, and maintenance activities.

Why our UPH calculation matters

Full process coverage: Our UPH metric includes incoming, picking, restock, packing, and dispatch, providing a holistic view of fulfillment efficiency.
Consistency: By using a consistent calculation method across all facilities, we can accurately compare performance and identify opportunities for improvement.
Transparency: Our methodology provides a clear picture of the true operational efficiency, allowing partners to understand exactly what our numbers represent.
Continuous improvement focus: By tracking this comprehensive metric, we’re able to identify bottlenecks and opportunities for optimization across the entire fulfillment process.

Let’s talk about your numbers

With some basic data about your existing volumes and orders, we can run a model simulation to show you the real performance gains you can achieve with Oda Systems. We’d love to show you what we can do together.

Get in touch