A vertically integrated approach

It has been Oda’s philosophy since day one to take full control of our value chain and design deep. Software, hardware and ways of working are designed in concert and leverage each layer’s best aspects. We’ve built robust, proven hardware, cutting-edge AI algorithms, intuitive interfaces, and ways of working that enable people to work as teams, with safety, quality and efficiency.

Hardware

The Oda blueprint

We pride ourselves on site engineering and solution design specifications that use proven hardware specifically created to meet retailer, market, and site requirements.

Software

The Oda OS

The Oda Operating System powers Oda Systems with in-house AI, Warehouse Management System (WMS), Transport Management System (TMS), and intuitive interfaces that deliver speed, stability and continuous efficiency improvements.

People and processes

The Oda way of working

The Oda Systems solution performs best with the processes and mindset to match. We train your team in the Oda way of working through hands-on support, playbooks, and proven organizational models.

Pallets on a conveyor belt
Hardware

The Oda blueprint

At the core of Oda Systems is a hardware philosophy built on simplicity, reliability and performance.

With 90% of the system built on standard accumulation rollers and diverters, we achieve industry-leading efficiency without relying on complex or costly equipment.

Anchored in our modular FC3.0 blueprint, the system is scalable and can be adapted to fit your space, capacity and operational needs.

Exceptionally cost efficient

Dramatically lower capital expenditure compared to typical automation solutions

World-class performance

Driven by our in-house control software, optimized for real-world operations

Low maintenance, high uptime

We utilize robust, standardized components that are easy to support and replace.

Driver operations
Driver ops looking at the back office tool for route planning
Software

Oda OS

Our software platform combines Warehouse Management, Warehouse Control, and Transportation Management Systems into one seamless solution. Built as single-page web apps, they respond instantly without page reloads, giving users the fast, modern experience they expect. With algorithms and AI built in, every operation runs efficiently from start to finish.

Data driven

All underlying operational data is served through our built-in data warehouse.

Oda Systems Hub

Our integration platform effortlessly orchestrates every system to work in tandem with the retail platform of your choice, whether it’s an off-the-shelf solution or something built in-house, you’ll be ready to go in no time.

Continuous development

Everything runs from the cloud with solid uptimes and continuous updates, optimizations, fixes and new features several times a day. In May 2025, we recorded 99.94% platform uptime, for example.

Single Sign-on (SSO) integration

Connect once and your existing login system gives access to the entire platform.

Oda worker talking to the team
People and processes

The Oda way of working

A system is only as good as the people running it. By teaching your team the Oda Systems way of working, we empower your team in two dimensions: understanding the organizational setup necessary to release the potential in the system, and taking a structured approach to running it in the most efficient way.

Oda Systems playbook

A comprehensive set of documentation detailing standard operating procedures for all processes.

Education and training

Onboarding, continuous training, and learning materials for all staff. On-site training sessions are offered at Oda Norway for both trainers and leaders.

Launch team

Extensive support from our best personnel onsite with you, offering a hands-on approach to help you achieve the steepest possible ramp-up.

Organizational design

A team-based organization blueprint, reflecting our hard-earned best practices combined with the realities of your existing organization.

Backed by a team that knows the grocery game

We’re our own toughest customer. For over a decade, we’ve run our own online grocery business using the very system we offer to our partners today. That means every feature, process, and optimization in Oda Systems has been battle-tested in the real world of grocery logistics. We know it works because we rely on it every single day. We understand your pain points because we’ve felt them – and cured them – for ourselves first.

Read our story
Delivery truck out for delivery